I own brand and visual communication for a scaling Indian D2C nutrition company.

Restarted and delivered a rebrand that had been stalled for months, after re-interviewing the founders and rebuilding the brand book and brand architecture.

Built the design system the wider team now works from, cutting rework across packaging, web, and retail

Redesigned packaging for the core nutrition range, modernising shelf presence while meeting FSSAI compliance across the line

Ran competitive packaging audits and consumer research that shaped redesign decisions across three product lines